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AppLovin Said to Acquire Berlin’s Adjust in $1B Deal

1 points| kosei | 5 years ago |bloomberg.com

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kosei|5 years ago

Pretty wild. May be buying Adjust for a low price here, but the vertical integration of Applovin (a game developer/ad tech platform) owning Adjust (the biggest mobile attribution platform) and its data and all the data of its game developer partners seems... pretty questionable.