(no title)
sabon
|
5 years ago
Designers decide that they need to change the logo and come up with 50 variations, from bland to wild. Then a committee decides on "the best" one. With each, someone on the committee finds something they don't like, until there's nothing to take away, just bare, sans serif, black letters.
yyy888sss|5 years ago
tinus_hn|5 years ago
https://www.wired.com/listening_post/2008/05/survey-produced...
And the opposite:
https://www.wired.com/2008/04/a-scientific-at/