[ekurutepe]

I'm sure Apple wants to do the right thing but they've set themselves up badly from the top down in this case: Tim Cook has been promising (and delivering) services revenue and subscriber count growth since 2016. If your employer says services revenue growth is the most important thing, people do respond to incentives even if they're aware of it or not.

I'm also sure they're aware of this and hopefully we'll see improvements soon. (no insider knowledge, just good old hopeful thinking)