[laretluval]

> I just don't understand why his preferences bind on anyone else.

His preferences bind on the NYT in that as Scott can take actions which are adverse to the NYT in order to maintain his preferences. Such as deleting the blog and having his fans sign a petition and cancel their subscriptions. None of those actions are unreasonable: he is free to delete his blog for any reason or no reason, and anyone can make in a petition. What is the problem here?