I've unsubscribed before only to find myself subscribed to a bunch of similar things instead. Clicking a link confirms your address reaches a person and is therefore worth spamming. Plus the risk of phishing. Plus the dark patterns in the unsubscribe UI.
peteretep|5 years ago
I think this is received wisdom that might have been true 20 years ago, but doesn’t stand up to scrutiny.
ColinWright|5 years ago
So for me, it does stand up to scrutiny, it still happens.