An Israeli had build a tool to detect anti-semitism in videos and comments. Not being able to sell to YouTube, they pivoted to targeting advertisers ("make sure your advertisements do not appear next to racist content"). Part of this was a PR campaign, where they would mail journalists "scoops" with videos with lots of views, anti-semetic content, and no moderation of YouTube.With every such news article, YouTube stepped up its game. It culminated with PewdiePie making an "anti-semetic" joke, and this resulted in the Adpocalypse.
So I'd say it was more commercial interests than activism interests, but at times these align.
fortran77|5 years ago