[bookmarkable]

Trust. Any experienced marketer will tell you that is the most difficult part of securing a transaction. Whether Android users and fans agree or not, the purchase behavior on iOS vs Android mirrors any other comparison of luxury or near-luxury shopping behavior compared to lower rent shopping options.

The rent is higher to get in to the AppStore, too, given you need a $100/year subscription and a Mac. Apple keenly understands aspirational marketing and it trickles down to apps.

Of course Android has millions of users that simply can’t afford to buy apps, but even among those that can, it is a psychological difference.

[criddell]

> Of course Android has millions of users that simply can’t afford to buy apps

I think the portion of Android users that can't afford to buy an app is very, very small. It's no where near big enough to explain the difference between the two platforms.

> but even among those that can, it is a psychological difference

I think so too. Even people who are able to spend a dollar or two on an app are unwilling.