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Minorities of less than 3% regular individuals can overturn social conventions

3 points| harscoat | 5 years ago |arxiv.org | reply

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[+] harscoat|5 years ago|reply
https://twitter.com/a_baronca/status/1372838300847906820 "Andrea Baronchelli - @a_baronca:

We show that 1 individual can reverse the norm of a group of 100s, and minorities as small as 0.3% of the pop can impose their norm (current thinking assumed 10%). Call it the @GretaThunberg effect?

How? When inds are _less prone to adopt a new norm, their group becomes weaker."