There's a lot of people who aren't interested in projecting an image with the car they drive. They want a cheap, simple car that's easy to get serviced.
They'll care more about what they get for the money. The Ford Mustang Mach E and the Tesla Model Y sell for a similar price but the Mach E gets more range:
davewritescode|5 years ago
clouddrover|5 years ago
https://www.youtube.com/watch?v=lSmSiOo-v8s
The Volkswagen ID.4 costs less and comes with 3 years free charging on Electrify America:
https://www.youtube.com/watch?v=VQdsbuEo6w4
https://www.vw.com/en/models/id-4.html#charging