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Alterlife | 5 years ago

> making sure people don't need to call.

Almost every IVR I have ever used makes me believe business invest in making sure people can't call or at least have a very hard time reaching a human.

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gogopuppygogo|5 years ago

Amazon makes it so easy to get help from a human that they call you...

Zak|5 years ago

I'm reminded of a policy of the southeastern US grocery store chain Publix: if there's a pricing error, the item is free. It will probably come as no surprise that pricing errors are extremely rare there.

When a company creates a significant incentive for itself to get an aspect of its business right, it will probably get that aspect right. I don't think I've ever wanted to call Amazon on the phone, and nearly every issue I can recall has had a satisfactory solution within their UI.