[lesdeuxmagots]

Yahoo still makes billions in revenue every year. And the vast majority is not from finance or sports.

Baffling to some HN readers perhaps, but Yahoo is still one of the biggest online destinations. It has a DAU count an order of magnitude larger than say Reddit, and it monetizes those users far more effectively.

[josefresco]

> monetizes those users far more effectively.

Citation needed.

[ravenstine]

Have anything to back that up? I find it very hard to believe. Even the boomers I know don't ever use it. Is Yahoo popular in some other country?

[oblio]

https://www.alexa.com/topsites

Yahoo.com, rank 12, Reddit.com, rank 19.

I would say that Reddit, despite its popularity, is notoriously mismanaged, so it's actually quite an appropriate comparison. Reddit is just culturally more relevant :-)