[mindhash]

The important thing is not to market your app or product but focus on the job it performs. Write about that job, what can be done to get better at it and then pitch your product sometimes when its relevant. The core idea of this is to focus less on the product and more on making the job of people easier more productive even if its out of your products scope. Iterate your product to get closer to above goal. For more: read about Job to be done theory.