[bjz_]

It's pretty obvious that "Le Coq Sportif" is part of a non-english brand name. Coq not so much, especially out of context - eg. people overhearing professional conversations about the theorem prover, or when trying to introduce it to new audiences. I'll accept it was a tit-for-tat joke back in the day (re. 'bit'), but the original namers should have foreseen this day coming. It's branding 101 to do your research and avoid these issues.