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Business plain and simple. iOS lives, and dies by its already low market share of ~15% in the USA.

Making iMessage accessible on all platforms is a win for the end user, but almost surely results in existing iPhone users moving to Android. Kiss your already tiny, non-USA market goodbye with a move like this.

discuss

xnyan|4 years ago

Their international marketshare is above 15%, your numbers are way off but even moreso their share of international smartphone profits (very high margins) is gigantic and far our of proportion to their market share. I don’t think there’s a smartphone maker getting more profit from a phone than Apple.

smnrchrds|4 years ago

The only way the 15% number would make sense is if they consider the share of iOS among all OSs (phones, tablets, PCs, servers, mainframes, etc.)

paxys|4 years ago

iOS has a much higher market share in the USA (somewhere between 40-60%).

tomnipotent|4 years ago

iOS has ~40% of U.S. smartphone market, but has an even higher adoption among teenagers (something like 80-90%).

https://www.counterpointresearch.com/us-market-smartphone-sh...