[dialtone]

Very thin distinction here given that they can still be purchased by advertisers and Apple has every interest in being the only company monetizing on their platform so the number of parties seeing this is irrelevant if the point was the surveillance problem.

[pvg]

'Ads you see on the App store or Apple News' and 'ads on the the entire web' is very substantial distinction, as is the scope of the surveillance involved. Another one big one is - you can turn the Apple thing off.

[dialtone]

This is a pretty naive argument and distinction as well.

It's pretty obvious Apple doesn't have financially valuable properties on the web but they have plenty in their application ecosystem.

In Apple's view Apple News is how people consume news, not go to the web where the user experience isn't custom tailored by Apple. Apple News is barely different than Google AMP that everyone rages against, try to get someone to share a link to a piece of news from Apple News and it will come with the ask to subscribe or download it.

So in Apple's ideal plan almost every place where today ads are displayed will be inside Apple News.

And hey, I wasn't aware there exist another App Store where people can buy applications or in-app purchases on iOS.

And yeah you can turn FLoC off too both today and when it will be in production.

Lastly, when did the argument move from "advertising bad, tracking data always bad, targeted advertising terrible" to "if Apple does it then I'm good with it"?

[MomoXenosaga]

The Apple ecosystem is worse than Google IMO.

I have an Android phone: I use a non Google browser, non Google app store and non Google messaging app.