Well, an important reason for spotify to have podcasts is $$. Unlike music producers, Podcasters are not paid by play count. The ones from openweb are not paid at all by Spotify, I am not sure about the ones that have deals with Spotify directly, like Joe Rogan.
Anyway, the more time users spend listening to podcasts, the less they have to pay to music producers. which means more EBITDA! And my friend, its all about EBITDA.
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