[megaframe]

I don't think it's that they "prefer their current provider" it's that they prefer not to think about it or go through the hassle of changing. Like if someone got an oil change and it works for them every time and you sent them a flyer telling them there's a better place with better oil that's slightly cheaper. The product they buy serves their need and they don't want the work of having to try a new place out.

I'm not really surprised by this. In my old building, out of 6 units I was the only to get fiber and after a few years someone new moved in they were up to two people. I know for a fact 2 other units were work from home business sales folk who did regular video calls (even before covid) and they continued with comcast despite slower up/down at a higher price. In my new building again the same thing. This time 10 units, only myself and one other with fiber despite the same issues. Even with multiple household having a very compelling reason to switch (work from home and home schooling).

I asked an older neighbor in my old building why they hadn't switched and their response was that comcast was good enough for them, I explained it was also cheaper, they said they'd "look into it" and 3 years later still on comcast.