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mswen | 4 years ago
But the key is what to do when something (usually market fit) isn't working. Do I persist and pursue alternatives but still all directed toward meeting the same superordinate goal? How long do we persist? How many alternatives do we explore? At what point do I determine that a pivot is needed? That merely changing a lower level approach is failing and I need to take these resources including core team and deploy them to a different superordinate goal?
How do you go about deciding when persistence in the face of failure is enough and it is time to change the superordinate goal?
bayan1234|4 years ago
I interpreted the superordinate goal as the higher level problem you want to solve and dedicate years/decades of your life towards. It might result in multiple startup attempts with entirely different products.
It seems that a superordinate goal which is something you truly believe is worthy is probably well-validated due to deep personal experience. This seems less likely to change easily.
godelmachine|4 years ago
I believe Instagram is a good example of how they decided to pivot and made it big.