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corybrown | 4 years ago

Yes, this is something the 45th US president did quite well

discuss

order

prawn|4 years ago

It comes down to two things: consistency of brand, and constantly creating content. Media does the rest. If you think about 45, he almost always wore the same thing, put his name on everything, applied the same style of opinions to everything (either loved or hated something, with limited nuance). Offered a simple opinion on everything.

tim333|4 years ago

He was always slightly outrageous which the left wing media had a job dealing with in a way that did not benefit him. He'd say something a bit bad which was then on the cover of all the newspapers when it would have been politically better to ignore him.

sjg007|4 years ago

Trump is arguably one of the first successful reality TV stars. He basically laid the groundwork.

The Kardashians took up the ball that Paris Hilton dropped.

twobuy|4 years ago

Kim Kardashian was Paris Hilton's intern and appeared on Paris Hilton's show. I don't think that was accidental.