[wolfpack_mick]

With selling dreams they mean selling the scene in which your insecurity has been relieved.

People feel pinned down in their life, so a common dream sold is to be free. Think of Mac and their proposition of enabling your creativity (a creative person is unconstrained). A lot of car and motorbike companies also show their products as liberating in different ways.

Beer ads often show popularity and unselfconscious social interaction, which is a big deal for young guys.

For course there's dreams of beauty, success, feeling accepted.

[thrwaeasddsaf]

Alright. Maybe I just have a hard time seeing past the product, or the marketing is too obtuse for me.

Car ads for example are a complete blur in my head. The only thing that I distinctly remember is when everyone had ads with their cars driving in shallow sea water, which I found absurd. Do they still do that?

I certainly do feel pinned down in life, but I also don't remember seeing ads that offer a concrete solution (and I'm not even convinced its solvable). I don't think I need to be sold the dream to be free, because that is already something I desire very much. I just see products. Ones that will not fulfill that dream.