[oxinabox]

Mostly because, without us really thinking about it, implicitly it was predicated on the premise that the founders would remain largely unemployed for about 6-12 months. Even through we were looking for work. And so when most of us found jobs in that time noone really had energy or time for this stuff on the side.

We explicitly determined one day a week to work on this. And kept it up for a while even after people got work. I was the first to get work and for a while (maybe 3-6 months) I was putting in 5 days on my day job and then 1 more on this. At some point I quit and formally gifted my share of assets to the other founders (it wasn't really much, we each put in like $100 at the start). I think it was fully wound up about a year later. Paid back most of a small arts grant we hadn't managed to spend to the NFP that gave it to us.