[jm_l]

I came across this article a few weeks ago. The 23% number seems to be from this poll https://morningconsult.com/influencer-report-engaging-gen-z-...

The author is mistakenly adding the 12% and 11% numbers. The real proportion is around 12% of young people. Given that in the poll, "influencer" is used basically synonymously with "celebrity" (Will Smith is considered an influencer) I'd say this is pretty reasonable actually.