[stoev]

There is a more egregious example of Google abusing its dominance with Google Analytics that people often don’t talk about.

With Google Analytics, they offer a free service. Obviously, competitors can’t do that if their business is solely analytics and they don’t have other ways to monetise the service. That’s not the problem. The problem is how Google then use that free service to gain an advantage with their core money-making business - AdWords and DV360:

As anyone in the industry knows, due to many factors (including different attribution methodologies), ad platforms show significantly different results from analytics platforms. The discrepancies easily reach into the double-digit percentages. Any discrepancy of such magnitude is concerning to an advertiser running paid ads. The same discrepancy exists between Google AdWords and Google Analytics too. Except when you integrate the two. Then, Google AdWords data are plugged directly into Google Analytics, eliminating the discrepancy rate and making it seem to any advertiser as if Google AdWords is a far more reliable traffic source then any of their competitors.

It would be very difficult to extrapolate the monetary value of what Google have earned doing this. It is a much more sophisticated and hard to detect example of dominance abuse.

[cerved]

This. The discrepancy between GA and our data was always something I had to adress back when I sold AdTech.