I think it could be done depending on how you slice it. For example you could definitely put YouTube as its own separate entity YouTube and google play together, as an entertainment company. Gmail plus drive and calendar as a productivivity company, web search as it’s own company. One thing that could make this easy would be to remove the google identity as a single company for SSO into all types of services. Then all the other companies could have sign in with FB Microsoft LinkedIn etc. google maps could be a standalone company. Nest/google home could easily be its own company. Especially if they spin off google identity as a separate product. Oh and google shopping could be it’s own company. Lastly all these things could still feed into google search results using APIs from all those services. I think we could benefit from a break up.
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