[anchen976]

Our initial idea was a platform to digitize the restaurant cookbook! We wanted any chef or restaurant to be able to publish recipes and other food content on our platform.

For consumers, this would be a curated recipe platform with recipes from the best chefs as oppose to random users. For chefs and restaurant owners, this would give them an outlet to publish recipes and promote their work without the need to sign book deals and contracts that are often very unfavorable (unless you're already a celebrity chef).

We tried pitching various iterations of this idea to get restaurants onboard, but unfortunately we weren't able to sell them a platform that didn't immediately boost sales.