[heterodoxxed]

The market doesn't reward those who optimize their code.

Fastest-to-market and slow beats second-to-market and optimized every day of the week.

[seb1204]

There is an awareness of power consumption of data centres. Why not start marketing code to power consumption metrics? What about fastest-to-market and above average code base = marketing argument? Or even scientific paper?

I think here is is also important to look at smaller companies and not only FAAG.

[8note]

The market rewards destroying the environment, but that doesn't make it a good thing to do

[heterodoxxed]

Of course not, it's a terrible thing.