[nilaymodi123]

Fundamentally different approaches to product and target market. We have no intention of building a service company or just being another conference tool. There are more than 100 in the market.

We're trying to create a new format that could only exist in the digital world. Fast paced micro-events throughout the year that keep attendees on their toes and help foster community as people get to engage more.

Doing one big conference at the end of the year is the old way of thinking. It's blindly taking the real world conference and making it digital. A movie has a different language than a play. We're trying to figure out that language as opposed to just filming the play.