[lamby]

> "If that were the case, surely Tour de France riders would..."

Apologies for appearing to pick you out here, but your comment is representative of a number of eminently "logical" comments made here (as well as many analagous comments on HN in general). So, modern professional cycling is a sport with a 100+ year history, and in 2021 represents a bizarre fusion of the sports entertainment industry, the romantisation/revival of the past, celebrity culture, global cycling manufacturers, the mid-life crises of Wonka-esque team owners, the aestheticisation/fetishisation of the working class, the 'Olympics industry', lurking labour disputes, the fast fashion sector, the ad-hoc application of modern sports psychology, a looming confrontation with its historical emphasis on (mostly horrifically underpaid) white males, neoliberal economics, petty and bountiful financial corruption, widespread pharmaceutical corruption, and the influence of petrochemical money from several ex-Soviet states... All mostly filtered through the celluloid lens of France and Italy, two European nations that have an extremely complicated relationship towards their own history which comes out as a muted pageant of lukewarm national pseudopopulism that is not only is confused within its own borders, but is more-or-less unintelligible to those in the Anglosphere. To imply in any way that a kind of efficient market analysis can apply to decisions made within this sport (that has, if I remember correctly, strict rules about sock length), suggests an insufficient engagement with the background.