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Redesigning TechCrunch: We Picked This Logo Just to Piss You Off

26 points| hydrazine | 14 years ago |techcrunch.com | reply

21 comments

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[+] bugsy|14 years ago|reply
The logo truly is a horrifically bad design, so much so that I just don't buy the claim that it is intentionally bad. That's just an attempt to save face because it is bad.

Glad to hear they are working on the speed problem. I solved it a while back by installing every ad blocker I could find.

edit: oh gosh, it's worse than I thought. The small squares of the 3 size grid on the right are a slightly different size than the 4 size grid of the logo. You can't convince me that is intentionally bad, that's just bad, sloppy, terrible work.

[+] kijinbear|14 years ago|reply
Looks like a ripoff of Linode's logo, topped with a bit of Minecraft texture.
[+] ChrisArchitect|14 years ago|reply
there's so much Tetris goin on there too. Also, cue logo design (mis)trend of late 2011 - the pixelated fade. ala..I think it was MS stuff/Windows back in like....turn of the century?
[+] rickmb|14 years ago|reply
The amount of hollow marketing speak in this post suggests it's a rationalization after the fact. Which usually indicates the original criteria was mostly a matter of "ooh, that looks pretty".

Not that there's anything wrong with that, but the need to rationalize intuitive decisions with BS phrases like "It’s a design that breaks more news than its competitors, that loves the code junkies working 22-hour days to build world-changing products." makes me want to barf.

[+] rumblestrut|14 years ago|reply
I'm not a fan of the overall design, but the way the logo disappears into the top bar (scroll slowly) is pretty darn cool.
[+] kloncks|14 years ago|reply
It's really not that bad. I hated the new Facebook layout before liking it again. Who knows how I'll feel in a few weeks.

It's all about metrics anyways. If this layout raises activity on site or visits, then good job. If not, I'm sure they'll do edits.

Why do we just bash TC like no other?

[+] MaysonL|14 years ago|reply
Another great reason to ignore the site.
[+] streeter|14 years ago|reply
Good thing I only read TC in a feed reader. Then I don't have to actually visit the site anymore.
[+] markkat|14 years ago|reply
Impressed. Looks pretty good. But those titles with the green remind me of The Onion.
[+] ddw|14 years ago|reply
Why do I think of Breitbart every time I think of TechCrunch?
[+] ddemchuk|14 years ago|reply
Why does loading TechCrunch take me 9 seconds? What exactly are they doing to cause such a slow load? Why does a page load for them require 330 requests?
[+] nkassis|14 years ago|reply
I'm going to say without looking that's it's for ads. Oh and I'm sure that blocky logo isn't compressed at all, (same effect could have been done with the logo at 50x50 scaled up ;p)
[+] suking|14 years ago|reply
Mission Accomplished.
[+] freddealmeida|14 years ago|reply
I LOL'd to that. Ah Bush. I should put that on my resume.