At the end of the day if you have 1 position and 4 applicants, the only way you can opt out of a meritocracy is selecting randomly.
It turns out meritocracy is like reason. You can't criticize reason without appealing to reason just like you can't criticize meritocracy without appealing to meritocracy. Notice how everyone who criticizes meritocracy is criticizing a specific meritocracy based on its unfairness (this essay certainly is). So why do they all use the universal form when they're talking about a particular one?
Also, something I don't understand here is the idea that meritocracy is bad because people don't have equal opportunities. It isn't good that people don't have equal opportunities but it doesn't really have anything to do with meritocracy. If John gets straight As, and aces his SATs, and comes up with a novel theorum by age 25 because he has good parents and Jim doesn't because his parents suck, sure that's unfair, but what does it have to do with meritocracy? Is our meritocracy supposed to punish John for having good parents and reward Jim for having bad ones? Is that somehow more fair than rewarding John because of his demonstrated ability?
I don't think of the meritocracy is about rewarding or punishing. Meritocracy is about finding the best person for the job. Who has shitty parents, who has a quick mind, who dies of a cancer at 17. None of it is fair, and your job is only one very small part of that unfairness.
Meritocracy is about putting the best person for the job in that job. It's about efficiency. A more efficient society can make everyone better off.
Let’s suppose people initially have equal opportunity and merit. Now let’s say 10 percent of the population will be “chosen” such that they are lucky and have “talent,” such that they’re now better than the others in activities that determine merit.
In the first generation this is fine - after all there are all sorts of people: tall, short, fat, skinny etc.
In this scenario, though, the 2nd generation of people, aka the kids of the first, will all be equal again, except for the children who happened to be born by those who were the chosen. Those kids will be able to be better prepared, all things being equal. Now add the potential for the kid to be both born by a chosen and also be chosen themselves - the merit will grow exponentially.
Eventually at say generation 100, despite things originally being equal - all of those who are considered to have relative merit will basically just be descendants of those who just happened to be lucky.
Add in reality and things like money, oppression, over consuming fixed resources that allow for improvement and you can perhaps understand the frustration of some.
> [...extreme scenario highlighting large differences in ability and opportunity...] sure that's unfair, but what does it have to do with meritocracy?
The situation isn't always (or ever) so cut-and-dried. Usually you have to compare those 4 applicants across many different and subjective criteria. Moreover your own assessments are, at best, less than perfect.
Sometimes choices between closely matched applicants really do come down to a lottery and this is what some elite schools have to resort to. Sometimes the decision is by referral through a social network, or greased palms. Sometimes other criteria like diversity can be a factor if the candidates are closely enough matched and there is a desire to have more diversity.
For something to be truly meritocratic, it would require that everyone have the same values and that everyone would agree on one "objective" assessment. That's never the case. And worse if it is called "meritocratic" it's always about "merit" as measured by ONE entity and not everyone else.
> At the end of the day if you have 1 position and 4 applicants, the only way you can opt out of a meritocracy is selecting randomly.
You're oversimplifying things. You have a list of criteria based on which you select applicants. You're not basing your selection based on a scalar "skill" value in [0, +inf[.
You have different applicants with different skillsets and personalities. You have to gauge whether that set of skill will translate with good performance on the job. However, you also want to gauge whether the person is actually interested in your project or not, and whether or not they'll get along with you and your team, all of which is nontrivial to judge during interviews. All of your measurements are noisy and biased.
I was interviewing someone recently, and they were a friend of mine. I knew they had the knowledge, but during the interview, they came off as not having done their homework and not that interested in the work we were doing, so my friend, who I knew was more than capable enough, flunked the interview, and we ended up selecting someone less skilled but seemingly more interested. However, after having hired the second guy, I'm actually finding I don't like his personality that much. Hiring is complicated and hard to get right, more complicated than just "merit".
Personally, I'm finding personality, friendliness and eagerness to be more valuable than what people have on their CV, their GitHub, or how much they ace whatever we throw at them in programming interviews. There are people out there who are really good but are total dicks. From what I've seen, I don't think I would ever want to work with Linus Torvalds for instance, even though I use git and Linux everyday, and the guy for sure scores a lot of "merit" points, he's had a huge impact on the world. If I interview you and the feel I get from you is that you're arrogant and kind of a dick, it's not going to matter what your SAT scores is or however many patents you have to your name.
I think you are touching on the same point - that more than mere meritocracy, there is an aspect of social mobility. Children of highly educated parents know what to do to get to an Ivy League School, whereas kids from underprivileged backgrounds have often to find this out for themselves. What if you don't have access to a good counsellor or a library to find out this career path?
There are graded policies available. One way around this may be to introduce "grace marks" for underprivileged school districts similar to a handicap in golf, and to reserve some seats for such students. This is not so revolutionary a proposal - there are seats in every Ivy League school for children of influential families, even though they are not really the cream of the crop, intellectually.
I think the point is that there are many people who believe that it is indeed Jim's fault. Such people often base that on meritocracy, which warrants the criticism.
I think this discussion of inequality misses a major point: even of a meritocracy is able to be "perfectly fair" when it comes to identifying merit (e.g. ignoring connections or inherited wealth), it still leads to pretty broken societies if there is so much inequality that only the very best of the very best can succeed.
As an example, take the NBA. The NBA does feel like it is about as perfect as it gets when it comes to being a real meritocracy. It doesn't matter so much who your connections or parents are, if you can't win on the court, you're out.
But what happens if the whole economy was like the NBA, where the very best of the very best made millions, and everyone else is left to make minimum wage selling concessions. Well, if you're a scrawny 5'4” dude, you know your options are hopeless, no matter how hard you work, and you just may think "Fuck it all, burn the whole system down, I'm screwed in any case."
I don't believe the whole economy is like the NBA, but it's gotten much closer to those dynamics over the past thirty years with the huge concentration of wealth, much of this due to technology being able to reduce the number of "winner" slots be increasing the size of markets.
Yup. The societal shift to an “NBA-like model” has been exacerbated over the last few decades as markets have globalized. Local markets lead to redundancy, which is globally inefficient but locally optimal.
If each local region needs its own widget factory, then to become a top widgetsmith you only have to compete with the local widgetsmith talent pool. Just as there can be many high school star athletes across the world, there can be many top widgetsmiths within their local widget factories across the world, even if each is likely mediocre relative to the global pool of widgetsmiths.
Now the widget market has globalized. To become a top widgetsmith, you now need to be the best in the world. There is no room for locally optimal widgetsmiths when the market can globally optimize, just as there’s no room for most star high school athletes at the NBA.
The upside is that the entire world gets much better widgets. The downside is that you can only make a good living as a widgetsmith if you’re the absolute best in the world.
I think there's more to the winner-take-all economy than the rate of technological change though. In theory technology should democratize information and power, but we've seen the opposite in recent years.
It's probably what PG wrote back in April—starting with the Chicago School of economic thought and the Carter administration, the US federal govt. deregulated the economy and took a more lax approach to policing anti-competitive behavior.
Even the NBA avoids "perfect meritocracy" at the margins of the league; there's a player's association, the NBA has had a pension since the 60's, there are salary caps and luxury taxes (to prevent super-teams from forming on the coasts), top draft picks often end up on the worst performing teams in prior yeas, each team has to contribute players to new rosters whenever the league expands, etc.
The article sounds like it wants to criticize "meritocracy", but it really just ends up criticizing the measures of merit that someone (strawman?) apparently has? If it were really critical of "meritocracy" it would be advocating for random lotteries for jobs, or promotions, or whatever. But nobody wants that, not even radical "anti-meritocrats." All they seem to actually want is a different measure of merit, but then what's the trade-off? We'll get a different elite and a different underclass? I don't see the point. It would be different, of course, if this guy were arguing that, for example, by using a different measure of merit, a business could improve its performance, or we could get better doctors, or our software wouldn't have so many bugs. But I didn't catch anything that suggested the author has anything at all like this in mind..
Yes, that is the core of the criticisms of meritocracy. Who decides what's worth merit? The ones who have already accomplished certain ends decide that those ends are meritorious.
There’s always so much talk about meritocracy but one thing I’m beginning to realize is that it cannot actually exist without anonymity.
As long as one can be associated with something that provides a signal of merit, true merit will never be properly measured, as a deviation from the expectation will be considered an aberration by those who judge as opposed to an indication of no aptitude.
Theoretically perfect meritocracy can't exist (or even be defined), but that doesn't mean the entire concept must be discarded.
Practically speaking, hiring managers know they aren't making theoretically perfect meritocratic decisions, nor are they under any illusions of having a perfect overview of all necessary information. Tasks like hiring are inherently about making educated guesses based on the minimal signal that is available, and hiring managers are well aware that candidates are actively working to game those signals.
Wow. Thanks for this link! This article is the real gem of this thread. Even if you just skimmed the original article, go read this one. It's the meat of the matter.
My only disappointment, is that Michael Young offers no solution in this particular treatise. Did he do so elsewhere?
Good article. Michael Young is saying I think we don’t have a real meritocracy. We have a self perpetuating elite that cloaks itself with a veneer of education and eruditeness. They not only have the gold, they control the universities that supposedly guarantee fairness and supposedly judges merit without bias.
If it looks like self dealing, if it sounds like self righteousness, if it stinks like hypocrisy —- it is because it is.
> If it were indeed the case the everyone had an equal access to learning and if knowledge and wisdom could be reliably demonstrated, then perhaps meritocracy would make sense and likely would further genuine equality more than a minimum amount.
This is a fairly narrow interpretation of merit. It is not simply the acquisition and demonstration of knowledge and wisdom. There are many other facets such as being a hard worker, being honest, being reliable, being a good teammate, and so on. Many of these attributes would be more accurately described as comprising your character.
I don’t think anybody expects meritocratic processes to produce a reasonably egalitarian society either. Some people are going to be dealt a poor hand at birth. Some will be born profoundly dumb. Some people will just be lazy and useless.
To me this is the best argument for why charity and welfare must exist in within a truly free and/or meritocratic society.
Like everything in life this is a very nuanced subject and you should think very carefully before making the knee-jerk reaction to try and eliminate rewards for people who work hard.
The idea of merit isn't terrible in the abstract - it's basically the idea that the person with the most aptitude for a specific thing should be one doing it, particularly instead of the most connected, most high born, etc.
That the connected and high born should turn this to their advantage by creating measures of merit that they buy just like indulgences is not surprising.
Because of this, I tend to think of merit as the ability of someone to make the most of their circumstances, as someone with a pedigree of indulgences is of suspect aptitude.
Maybe it’s ADHD or something but my ability to process the article was completely destroyed when I got to the middle of it and it switched to this numbered list. I struggled so hard to try to understand what was being conveyed by the numbered list instead of the previous paragraph format and didn’t get it, that I couldn’t process the content anymore. Can someone throw me a bone and explain what I am missing?
The numbered list is about how "merit" is defined. That those definitions and the ways they are measured is, more or less, arbitrary and happen to also reinforce an unfair hierarchy is the problem with meritocracy.
Indeed, and there is another link: when it comes to hire/elect, meritocracy is the worse is the worst form of hiring/electing process, except for all the others.
Meritocracy isn't perfect. Nothing is. What may replace meritocracy when it comes to hire? Condemning it bluntly for being imperfect without proposing any other way seems a Nirvana fallacy to me.
"Meritocracy" is a bad enough concept that it's harmful to use the word even to critique.
There is so much "achievement laundering" where wealthy people can pass on status to their children in a way that makes it look like the children earned it. Being able to afford to do an internship at something like the Bill & Melinda Gates foundation is an example.
I have lately enjoyed the 2010 TV show "Three Kingdoms" from the PRC which is based on a 14th century novel based on the events at the end of the Han dynasty. Some major themes in it (which must be tolerable to the CCP if not driven by the CCP) are the heroism and villany of figures such as Cao Cao and Pang Tong who turned their back on Confucian values, and how the war triggers a desperate search for talent in a world where opportunities were distributed by family inheritance.
A case I think about is theoretical physics where it can take 50 or more years for an important result such as neutrino oscillations (predicted by a physicist who stole atomic bomb secrets and defected to the USSR) or the Blandford–Znajek theory of black hole jets to be experimentally confirmed.
Albert Einstein made a prediction of light being bent by the sun that was confirmed by Sir Arthur Eddington before Albert Einstein got old. That's a founding legend of physics, but today nobody can get ahead by entering into a dialogue with nature, rather you have endure a brutal job market and please old men until you yourself are old.
>> Access to learning, especially in the form of education, is quite unequally distributed in this country.
I don't think this is true. Access to credentials is not equally distributed, but access to knowledge and information is probably one of the most equally distributed assets we have.
I think what's key in the author's musings is that meritocracy on its own can lead to sociopaths, bullies, and tyrants controlling society because the institutions at bay sort individuals according to merit, not morals, or subject matter interest.
In many cases the skills of one meritocrat are indistinguishable from another, which leads to ever-increasing hoops that one must jump through to succeed in society.
A lotto could be combined with meritocratic measures like Texas's University 10% rule which ensures geographic and racial diversity.
You have it right there, most businesses that claim to favor meritocracy actually favored signalling / credentials / pedigree. Why? Maybe they assume credentials are a good proxy measurement for capability.
Regardless, I don't think people are capable of evaluating people more capable than themselves. Kind of like Dunning Kruger at work, or how a writer isn't capable of writing a character more intelligent / capable than themself.
So, the only place where you can find 'genuine meritocracy' is where the most capable and individuals have not only risen to the top, but also haven't succumbed to the Peter Principle along the way. These are highly creative and adaptable. They aren't afraid of making and learning from mistakes. Rare.
All that to say, just because meritocracy is hard and most businesses fail to achieve it in any meaningful form, doesn't mean it does not exist, nor does it mean it isn't worth striving for
It always amazes me how left leaning American tech people are on these issues. It isn't like that at all in Europe, tech tends to be mostly right wing here. I wonder why that is? Is having your right wing party run by religious nutcases the reason and then you just associate stuff like meritocracy with that?
[+] [-] slibhb|4 years ago|reply
It turns out meritocracy is like reason. You can't criticize reason without appealing to reason just like you can't criticize meritocracy without appealing to meritocracy. Notice how everyone who criticizes meritocracy is criticizing a specific meritocracy based on its unfairness (this essay certainly is). So why do they all use the universal form when they're talking about a particular one?
Also, something I don't understand here is the idea that meritocracy is bad because people don't have equal opportunities. It isn't good that people don't have equal opportunities but it doesn't really have anything to do with meritocracy. If John gets straight As, and aces his SATs, and comes up with a novel theorum by age 25 because he has good parents and Jim doesn't because his parents suck, sure that's unfair, but what does it have to do with meritocracy? Is our meritocracy supposed to punish John for having good parents and reward Jim for having bad ones? Is that somehow more fair than rewarding John because of his demonstrated ability?
[+] [-] JamesBarney|4 years ago|reply
Meritocracy is about putting the best person for the job in that job. It's about efficiency. A more efficient society can make everyone better off.
[+] [-] endisneigh|4 years ago|reply
In the first generation this is fine - after all there are all sorts of people: tall, short, fat, skinny etc.
In this scenario, though, the 2nd generation of people, aka the kids of the first, will all be equal again, except for the children who happened to be born by those who were the chosen. Those kids will be able to be better prepared, all things being equal. Now add the potential for the kid to be both born by a chosen and also be chosen themselves - the merit will grow exponentially.
Eventually at say generation 100, despite things originally being equal - all of those who are considered to have relative merit will basically just be descendants of those who just happened to be lucky.
Add in reality and things like money, oppression, over consuming fixed resources that allow for improvement and you can perhaps understand the frustration of some.
[+] [-] crispyambulance|4 years ago|reply
The situation isn't always (or ever) so cut-and-dried. Usually you have to compare those 4 applicants across many different and subjective criteria. Moreover your own assessments are, at best, less than perfect.
Sometimes choices between closely matched applicants really do come down to a lottery and this is what some elite schools have to resort to. Sometimes the decision is by referral through a social network, or greased palms. Sometimes other criteria like diversity can be a factor if the candidates are closely enough matched and there is a desire to have more diversity.
For something to be truly meritocratic, it would require that everyone have the same values and that everyone would agree on one "objective" assessment. That's never the case. And worse if it is called "meritocratic" it's always about "merit" as measured by ONE entity and not everyone else.
[+] [-] snek_case|4 years ago|reply
You're oversimplifying things. You have a list of criteria based on which you select applicants. You're not basing your selection based on a scalar "skill" value in [0, +inf[.
You have different applicants with different skillsets and personalities. You have to gauge whether that set of skill will translate with good performance on the job. However, you also want to gauge whether the person is actually interested in your project or not, and whether or not they'll get along with you and your team, all of which is nontrivial to judge during interviews. All of your measurements are noisy and biased.
I was interviewing someone recently, and they were a friend of mine. I knew they had the knowledge, but during the interview, they came off as not having done their homework and not that interested in the work we were doing, so my friend, who I knew was more than capable enough, flunked the interview, and we ended up selecting someone less skilled but seemingly more interested. However, after having hired the second guy, I'm actually finding I don't like his personality that much. Hiring is complicated and hard to get right, more complicated than just "merit".
Personally, I'm finding personality, friendliness and eagerness to be more valuable than what people have on their CV, their GitHub, or how much they ace whatever we throw at them in programming interviews. There are people out there who are really good but are total dicks. From what I've seen, I don't think I would ever want to work with Linus Torvalds for instance, even though I use git and Linux everyday, and the guy for sure scores a lot of "merit" points, he's had a huge impact on the world. If I interview you and the feel I get from you is that you're arrogant and kind of a dick, it's not going to matter what your SAT scores is or however many patents you have to your name.
[+] [-] sn41|4 years ago|reply
There are graded policies available. One way around this may be to introduce "grace marks" for underprivileged school districts similar to a handicap in golf, and to reserve some seats for such students. This is not so revolutionary a proposal - there are seats in every Ivy League school for children of influential families, even though they are not really the cream of the crop, intellectually.
[+] [-] rlili|4 years ago|reply
[+] [-] cratermoon|4 years ago|reply
OK but who decides those are the right measures of "merit"?
[+] [-] hn_throwaway_99|4 years ago|reply
As an example, take the NBA. The NBA does feel like it is about as perfect as it gets when it comes to being a real meritocracy. It doesn't matter so much who your connections or parents are, if you can't win on the court, you're out.
But what happens if the whole economy was like the NBA, where the very best of the very best made millions, and everyone else is left to make minimum wage selling concessions. Well, if you're a scrawny 5'4” dude, you know your options are hopeless, no matter how hard you work, and you just may think "Fuck it all, burn the whole system down, I'm screwed in any case."
I don't believe the whole economy is like the NBA, but it's gotten much closer to those dynamics over the past thirty years with the huge concentration of wealth, much of this due to technology being able to reduce the number of "winner" slots be increasing the size of markets.
[+] [-] MontyCarloHall|4 years ago|reply
If each local region needs its own widget factory, then to become a top widgetsmith you only have to compete with the local widgetsmith talent pool. Just as there can be many high school star athletes across the world, there can be many top widgetsmiths within their local widget factories across the world, even if each is likely mediocre relative to the global pool of widgetsmiths.
Now the widget market has globalized. To become a top widgetsmith, you now need to be the best in the world. There is no room for locally optimal widgetsmiths when the market can globally optimize, just as there’s no room for most star high school athletes at the NBA.
The upside is that the entire world gets much better widgets. The downside is that you can only make a good living as a widgetsmith if you’re the absolute best in the world.
[+] [-] nutshell89|4 years ago|reply
It's probably what PG wrote back in April—starting with the Chicago School of economic thought and the Carter administration, the US federal govt. deregulated the economy and took a more lax approach to policing anti-competitive behavior.
[+] [-] nutshell89|4 years ago|reply
[+] [-] logicchop|4 years ago|reply
[+] [-] unknown|4 years ago|reply
[deleted]
[+] [-] cratermoon|4 years ago|reply
Yes, that is the core of the criticisms of meritocracy. Who decides what's worth merit? The ones who have already accomplished certain ends decide that those ends are meritorious.
[+] [-] endisneigh|4 years ago|reply
As long as one can be associated with something that provides a signal of merit, true merit will never be properly measured, as a deviation from the expectation will be considered an aberration by those who judge as opposed to an indication of no aptitude.
[+] [-] PragmaticPulp|4 years ago|reply
Practically speaking, hiring managers know they aren't making theoretically perfect meritocratic decisions, nor are they under any illusions of having a perfect overview of all necessary information. Tasks like hiring are inherently about making educated guesses based on the minimal signal that is available, and hiring managers are well aware that candidates are actively working to game those signals.
[+] [-] brisance|4 years ago|reply
https://www.theguardian.com/politics/2001/jun/29/comment
[+] [-] travisgriggs|4 years ago|reply
My only disappointment, is that Michael Young offers no solution in this particular treatise. Did he do so elsewhere?
[+] [-] rawgabbit|4 years ago|reply
If it looks like self dealing, if it sounds like self righteousness, if it stinks like hypocrisy —- it is because it is.
[+] [-] mberning|4 years ago|reply
This is a fairly narrow interpretation of merit. It is not simply the acquisition and demonstration of knowledge and wisdom. There are many other facets such as being a hard worker, being honest, being reliable, being a good teammate, and so on. Many of these attributes would be more accurately described as comprising your character.
I don’t think anybody expects meritocratic processes to produce a reasonably egalitarian society either. Some people are going to be dealt a poor hand at birth. Some will be born profoundly dumb. Some people will just be lazy and useless.
To me this is the best argument for why charity and welfare must exist in within a truly free and/or meritocratic society.
[+] [-] seibelj|4 years ago|reply
https://podcasts.apple.com/gb/podcast/is-meritocracy-myth-ad...
Like everything in life this is a very nuanced subject and you should think very carefully before making the knee-jerk reaction to try and eliminate rewards for people who work hard.
[+] [-] Glyptodon|4 years ago|reply
That the connected and high born should turn this to their advantage by creating measures of merit that they buy just like indulgences is not surprising.
Because of this, I tend to think of merit as the ability of someone to make the most of their circumstances, as someone with a pedigree of indulgences is of suspect aptitude.
[+] [-] the_lonely_road|4 years ago|reply
[+] [-] cratermoon|4 years ago|reply
[+] [-] marcodiego|4 years ago|reply
[+] [-] natmaka|4 years ago|reply
Meritocracy isn't perfect. Nothing is. What may replace meritocracy when it comes to hire? Condemning it bluntly for being imperfect without proposing any other way seems a Nirvana fallacy to me.
[+] [-] PaulHoule|4 years ago|reply
There is so much "achievement laundering" where wealthy people can pass on status to their children in a way that makes it look like the children earned it. Being able to afford to do an internship at something like the Bill & Melinda Gates foundation is an example.
I have lately enjoyed the 2010 TV show "Three Kingdoms" from the PRC which is based on a 14th century novel based on the events at the end of the Han dynasty. Some major themes in it (which must be tolerable to the CCP if not driven by the CCP) are the heroism and villany of figures such as Cao Cao and Pang Tong who turned their back on Confucian values, and how the war triggers a desperate search for talent in a world where opportunities were distributed by family inheritance.
A case I think about is theoretical physics where it can take 50 or more years for an important result such as neutrino oscillations (predicted by a physicist who stole atomic bomb secrets and defected to the USSR) or the Blandford–Znajek theory of black hole jets to be experimentally confirmed.
Albert Einstein made a prediction of light being bent by the sun that was confirmed by Sir Arthur Eddington before Albert Einstein got old. That's a founding legend of physics, but today nobody can get ahead by entering into a dialogue with nature, rather you have endure a brutal job market and please old men until you yourself are old.
[+] [-] JamesBarney|4 years ago|reply
I don't think this is true. Access to credentials is not equally distributed, but access to knowledge and information is probably one of the most equally distributed assets we have.
[+] [-] cratermoon|4 years ago|reply
[+] [-] nutshell89|4 years ago|reply
In many cases the skills of one meritocrat are indistinguishable from another, which leads to ever-increasing hoops that one must jump through to succeed in society.
A lotto could be combined with meritocratic measures like Texas's University 10% rule which ensures geographic and racial diversity.
[+] [-] errantmind|4 years ago|reply
You have it right there, most businesses that claim to favor meritocracy actually favored signalling / credentials / pedigree. Why? Maybe they assume credentials are a good proxy measurement for capability.
Regardless, I don't think people are capable of evaluating people more capable than themselves. Kind of like Dunning Kruger at work, or how a writer isn't capable of writing a character more intelligent / capable than themself.
So, the only place where you can find 'genuine meritocracy' is where the most capable and individuals have not only risen to the top, but also haven't succumbed to the Peter Principle along the way. These are highly creative and adaptable. They aren't afraid of making and learning from mistakes. Rare.
All that to say, just because meritocracy is hard and most businesses fail to achieve it in any meaningful form, doesn't mean it does not exist, nor does it mean it isn't worth striving for
[+] [-] username90|4 years ago|reply