[cocktailpeanuts]

They will have to sell if the Bitcoin price goes down enough that their measly revenue from their obscure enterprise software can't cover the loss from their Bitcoin investment.

He can keep holding, but it will lower the morale of the employees as well as himself. Unless you think Microstrategy has completely become a hedge fund, they have products to build and they will even lose what's left of their customers if things go bad. You really think the guy can keep holding when he lost hundreds of millions of dollars through BTC? (At the moment he's still in the positive even after the crash, but I'm talking about when it goes down further) Also he can and likely will get into trouble with the SEC when things get bad.

This is not the first time Saylor did stuff like this. https://www.computerworld.com/article/2589923/update--micros...