[asciident]

Why do you think your analogy is better than the parent post? The parent post makes more sense to me. People to go stores, and the stores charge a markup. In your analogy, the mode of transportation charges the markup, which in the app store case would be the ISP charging a markup.

[lostmsu]

The key is that Wallmart does not prohibit your product from listing its wholesale price on the label. A clause like that should be illegal.

[simondotau]

> Wallmart does not prohibit your product from listing its wholesale price on the label.

Are you sure that they don't? I honestly wouldn't be surprised if Walmart does have clear policies around prices of any kind being printed on packaging. And it wouldn't be a stretch to assume that if they have a policy, it would disallow printing of any price which is less than the highest price Walmart intend to charge at retail.

[thaumasiotes]

Listing wholesale prices on the product is vanishingly rare, possibly nonexistent. I wouldn't be surprised if it infuriated retailers to the point that they refused to stock your product.

Printing MSRP on the product happens all the time. Arizona Iced Tea is a prominent example.