Targeting larger pools should reduce per impression costs, because FB has more options for where and when to place your ad. Smaller groups have fewer opportunities, so if you want to show your ad to them specifically, you have to pay more.
No, this isn't right - because FB can no longer tell you as much information about the ad they're about to display, they're going to collect less money for it.
They can't correlate that ad to an action, which means they can't make you a happy chart that says the ROI is there. So you're going to pay less for it.
This isn't going to harm small businesses no matter what FB says.
bquest2|4 years ago
FB actually ends up profiting pretty well from this change (at the cost of losing some of the small business advertising that was priced out)
edmundsauto|4 years ago
smachiz|4 years ago
They can't correlate that ad to an action, which means they can't make you a happy chart that says the ROI is there. So you're going to pay less for it.
This isn't going to harm small businesses no matter what FB says.
sydthrowaway|4 years ago