[wisemanwillhear]

> Brand advertising, in contrast, works on a spread-out scale of years or decades. When Coca-Cola runs a polar bear ad at Christmastime they don't do it to increase sales of Coke that week, nor should it be measured that way.

Curious... A year ago, an older lady gave our daughter a little Coca-cola polar bear stuffed animal. It seems their advertising dollars are still having an "influence".