[intarga]

I’m in Norway, and I tried the first search “rema 1000” without getting any spam results on the first two pages…

That doesn’t entirely eliminate the other possibilities though, google search isn’t deterministic, and the domain could have been reported since the article went up.

[NorwegianDude]

Searches like "REMA 1000"(just a very well known brand name) seems to be the best case scenario, even according to the article(page 5).

I've noticed that the ranking of the results changes really often.