The scanning is to take place within iCloud Photos, which handles images / videos etc on an individual basis. It would be a pretty easy thing to do for Apple to calculate hashes on these. I'm not sure how iOS handles archives, but it doesn't matter - remember it isn't 100% or 0% with these things - say only 50% of those people store images in iCloud Photo, catching out only 50% of those folk is still a good result.
trynumber9|4 years ago