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dfraser992 | 4 years ago

But what if it wasn't clearly labeled? I did my MSc thesis on fake reviews and discussed the phenomena known as "covert marketing" a bit. e.g. a guy you're talking to in a bar at some point steers the conversation to the excellent beer he is drinking and heavily recommends it to you. Good enough actors will be very convincing. "Influencers" are a somewhat more ethical alternative that takes advantage of humans' lemming-like nature.

I mean, quite a lot of people truly believe Hilary Clinton is the mastermind behind a DNC run pedophile ring. Yes, she is a problem, but that theory is completely schizophrenic. A NPC masquerading as a real person who spouts positive talking points about Tucker Carlson's respect for Hungary is quite reasonable compared to that and it will suck some people in.

So all it takes is some right wing developers for a not-entirely-just-a-game like Second Life or Minecraft to introduce a bug that allows certain instances of NPC to be unlabeled... or a mod to a game that drives a NPC... and an equivalent to GPT-3 funded by the Kochs or the Mercers...

Very hypothetical, very hand waving. But it is possible. So I can see the PR and legal departments flat out stopping this idea.

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