top | item 2815218

250 Cameras, A Day Of Soldering, Zero CGI: Party's Mind-Bending Music Video

49 points| davidedicillo | 14 years ago |fastcompany.com | reply

18 comments

order
[+] madiator|14 years ago|reply
Very impressive, but why did they need the cameras? All they needed were external flash units and they could still have been triggered without attaching to the cameras. But the cameras add to the impressiveness..
[+] untog|14 years ago|reply
Yeah, I thought there was going to be some crazy Matrix-style 360 degree spins, or something.
[+] sliverstorm|14 years ago|reply
This is art, not engineering. They used cameras because they wanted cameras.

Inspired by the song's lyrics, "not to make it a memory," Party created the video using 250 Canon still cameras

Memory, e.g. photograph. A bunch of flashes with no cameras is not going to make the metaphor.

[+] catshirt|14 years ago|reply
my thoughts as well. i'm surprised they didn't try to actually shoot with the cameras and use the resulting photos..?
[+] ralfd|14 years ago|reply
This is about a band named "Party" not about a music video with a party.
[+] reid|14 years ago|reply
Actually, the band is named Androp and the ad agency is Party.