Employees cost more than just their salary, but I see your point. So far, their attempts to make reddit more profitable have made the user experience terrible. "New" reddit is way worse than old, and is full of nagging you to use the app on mobile, to the point where you can't even view the content. I've never used the official reddit app because I've heard it's terrible, and there are many great alternatives.I really don't know what they should do with the money other than make reddit more reliable. It was down last night. The value of reddit is the users/community. Technically, it's a modern message board/link aggregator. There are already many clones.
tech_tuna|4 years ago