Widely Viewed Content: What People See on Facebook

[minimaxir]

Metacontext: the existence of this report is likely presented as a counter to the @FacebooksTop10 (https://twitter.com/FacebooksTop10) Twitter account which lists the top posts daily by total interactions. The "content views" metric Facebook used here is not surfaced by Crowdtangle (the data source used for that account)

Granted, this transparency report is also damning of the typical content on Facebook, but in a different way.

EDIT: Twitter thread from the reporter who manages that Twitter account: https://twitter.com/kevinroose/status/1428059945090519043

[Jonanin]

> this transparency report is also damning of the typical content on Facebook, but in a different way.

And in what way is that, exactly? I’m not seeing what you’re seeing apparently. It looks fairly benign.

[saltedonion]

Last time this was discussed here one of news reports mentioned internally executives pushed for this style of report to be released so they can massage the metrics how ever they like and own the narrative.

[nomel]

How is it possible that there are duplicates?

[yorwba]

The third-most viewed post with 61.2 million views was https://facebook.com/4131728466877366 but

This Facebook post is no longer available. It may have been removed or the privacy settings of the post may have changed.

So I got curious. Judging from the Google search results, the title used to be "Your Porn Name is your middle name & the 1st car you had." Social engineering for "security" questions?

[minimaxir]

That appears to be the consensus: https://twitter.com/drewharwell/status/1428053056567103488

[nonfamous]

Which immediately suggests the question, who removed the post? I'm guessing Facebook, and they conveniently omitted that fact from the report, lest it be known that content like this was in the top 20.

[tpmx]

This is insultingly low-grade BS. Of course the top 20 domains are going to be mainstream; it's a simple numbers game - there are few mainstream domains and they each have relatively high traffic.

A more correct view would have been sample-based. Sample a random number of interactions and analyze and categorize the targets. This will catch all of the spammy, shady and sometimes even purposefully opionion-bending things posted under thousands of separate domains, etc.

For reference: The long tail article from 2004: https://www.wired.com/2004/10/tail/

[bcherny]

What would you be trying to learn from the sample? A small sample would not be representative of what people see; a large sample would give the same results as the report.

[mousetree]

Any ideas why https://www.playeralumniresources.com/ is the most viewed link? I'm not from the US so I have no extra context to why a football fan club page (?) is the most viewed.

[minimaxir]

All of the Chris Jacke megaviral posts appear to include it, e.g. https://www.facebook.com/chris.jacke.13/posts/28836974685464...

It's worth noting that type of post falls under engagement bait which is supposedly penalized. https://www.facebook.com/business/help/259911614709806?id=20...

[ashayh]

If gofundme really ranks that high, it further proves the point that US "healthcare" is a legalized scam.

[minikites]

It's incredibly shameful that anyone living in the wealthiest nation in the world needs to set up a donation drive for necessary medical care.

[mdoms]

It's surprising to me that the highest viewed content on Facebook "only" garners around 50 million views. I know Facebook content is more ephemeral, but for comparison the highest viewed Youtube videos are in the multiple billions of views.

[wes-k]

Where is "most viewed posts" defined? How many views make a post land in that category?

[samspenc]

Never heard about the linktr.ee service before seeing it listed here, but it looks like a one-stop shop for creating a landing page which supports donations. I'm guessing that social influencers are using this a lot?

[bellyfullofbac]

Do they do donations now?

Since Instagram doesn't allow clickable URL unless your account meets some sort of requirements (something like number of followers, and you have to turn it into a business account or something) but it allows adding one URL under your profile name for e.g. your Twitter/homepage, people use linktr.ee to have a page with many links.

I made an account once, but their upsell-emails annoyed me that I deleted it after a day.

[Infinitesimus]

Yep. Fwiw there's a similar recent YC company trying to solve the same problem:

https://beacons.ai/

(I'm not affiliated)

Seems like the natural progression. Silloed products store slices of user information (shops, media, text, etc.) And these products help unbundle and change the relationships so users have their own landing pages and can link to multiple sites they make money from. I'd bet in 5 years, there'll be a new company that scrapes data from beacons and linktree to offer search functionality across users...

[jdlyga]

Facebook is the most toxic social media there is right now

[hncurious]

As toxic as fb is, twitter is even worse. It just doesn't get as much scrutiny for whatever reason.

[XCSme]

I wouldn't say most toxic, I think Twitter is more toxic, but on FB there are a lot more non-technical people and people that tend towards narcisism (judging by how many die or neglect their children while live-streaming on Facebook trying to be cool).

[ProAm]

Why? I see Twitter, Instagram and Reddit being just as bad?

[standardUser]

Most of what I see these days is data mining questions with a hint of Boomer humor. There's several examples in the article near the bottom.