[ethelward]

Yeah, it has left the 4chan community and entered the mainstream quite some time ago; e.g. here (https://old.reddit.com/r/virginvschad/), and it even has derivatives now (https://knowyourmeme.com/memes/swole-doge-vs-cheems).

[cuddlybacon]

Yeah. It is general internet culture at this point.

[hkt]

Still not a great look though.