[AlunAlun]

Specialized and other major bike brands spend a lot on R&D. The reason that you can buy a reasonable quality open mold carbon frame direct from Taiwan these days (and rebrand it as “my great bike brand” before selling it on at a markup, if you want) is because the big brands have spent a lot of money developing and refining the concept over the years.

Modern bikes, with all their bells and whistles, which are light years better than their counterparts from 20 years ago, simply wouldn’t exist had this R&D not occurred.

[ohmaigad]

That doesn't really explain the prices, a Specialized Turbo Kenevo SL Expert (9.6k EUR) full suspension e-mtb costs more than a Kawasaki or Yamaha 900cc naked motorcycle (~9k EUR). The top of the line S-works e-mtb is in a similar price point as the latest BMW S1000RR. It just doesn't make any sense other than greed.