[warmfuzzykitten]

I have a problem getting to his point when the examples he shows at the start are so unlike what I see when I enter the same search phrases.

"COVID-19 trends in Palm Beach" didn't bring up any hotel listings. Instead I get statistics, cases, and a map of cases from the New York Times, and after that a list of ordinary links.

"the walking dead season 11" showed an ad from AMCPlus.com, which is fairly understandable since it's totally on point, followed by regular links, the first to wikipedia.

I know that what individuals see is customized to some extent, but I can't imagine what sort of search history he has that would get the results he shows.

If his examples are not typical, it seems possible his premise is flawed.