[onetimemanytime]

>>The first 90% of maps (or search) is easy. It's the 2nd and 3rd and 10th 90% that sucks up all the time.

OK, let's look at it differently: was Apple smart to do Maps or not? Think of pros and cons and we know money means nothing. Apple has so much money they can spend $20 Billion in a quarter on it/them if they wanted.

They could do the same with a "good enough" SE and then let the heavy users set Google as default. Did they lose any users from Apple Maps?

[marcellus23]

Apple plays with lots of money and lots of time. They're definitely okay taking a decade and tons of $$$ to catch up to where Google is.