[ddemchuk]

I have been saying this for about a year now:

Facebook has an opportunity to disrupt Adwords. One of the major reasons Google's Adwords makes so much god damn money, is that they 1) have a HUGE reach and 2) have really good retargeting abilities.

Example: Go browse around on liquidweb.com...then go look at some sites running adsense. I can almost guarantee you'll start seeing liquidweb ads on those sites.

Now, why do you think Google launched +? The major reason was to grab market share in the social networking space, but also because it's a MASSIVE retargeting tool. Now they know what your interests are, and they also know who your friends are and what their interests are. That's some game over type of stuff when it comes to advertising.

Facebook has had this information for years. If they introduced an adsense/adwords platform, they could run a sitewide ad promoting it to webmasters (reaching SEVEN HUNDRED MILLION sets of eyes) and get an instant userbase. That could significantly shake up Google's monopoly on the web advertising space.