[moftz]

Diamonds do have significant markup depending on where it is purchased but they do still have some value. As long as the buyer can verify the certificate and the diamond is of significant quality, size, clarity, etc. it still retains value. A gemstone buyer may offer less than a private buyer (just like with cars) because they are in the business of selling the diamond later for a profit. Obviously, there is artificial inflation from the manufacturers but everyone else still has to play in the inflated market.

As for gold jewelry, this can swing both ways. An intricate piece with some sort of history attached may fetch a higher price from a buyer that is interested in that versus a scrap buyer that will just melt it down.

Similar analogies can be found with cars. A factory stock 1996 VW Golf will only be worth slightly higher than scrap value. Meanwhile, a 1996 VW Golf Harlequin will be worth $8-9k, its the same car but with a different factory paintjob. Effectively no difference in manufacturing costs since it was just made from different stock-painted panels but worth way more to a buyer simply due to the history and rarity. The cars both still have the same scrap value, a junkyard would buy both of them for the same price.