[Josteniok]

This is pointed out in the article when it says:

>“Corporate wokeism I believe is the product of self-interest intermingled with the appearance of pursuing social justice,” says Vivek Ramaswamy, a former biotechnology executive and author of “Woke, Inc.”. He argues that Big Tech pursues corporate wokeism because appearing to embrace social justice suits such firms’ commercial interests—both in terms of recruitment and appeal to their customers. It performs allegiance to identity politics while simultaneously rejecting the left’s critique of capitalism. “A lot of Big Tech has agreed to bend to the progressive left,” he says, but “they effectively expect that the new left look the other way when it comes to leaving their monopoly power.”