This. What’s your long-term business plan? If you plan to keep this business as a privately held enterprise in the long term, equity is basically useless and worthless. Are you planning to hand out equity to investors or employees? If not, this person would be one of a handful of shareholders. Unless you have a plan to sell the company or go public, then I would advise that you explain the situation to the salesperson and explain to them why they wouldn’t want equity.
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