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futureproofd | 4 years ago
In the 90's, "cool-hunters" would hire street promoters to hype brands one-on-one, directly to the consumer. These promoters were often friends of the consumers, who essentially became walking adverts for <insert big brand here>. Sounds a bit like the company "Influenceter". It's always been a goal of advertising to capture the minds of the youth culture. Facebook just does it to scale.
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