[themolecularman]

Agreed.

But I think big tech didn't use their power years ago when advertisers started demanding their ads don't appear next to X, where X is the offensive thing/position/etc.

Big tech has power but it folded and immediately started policing when this happened. Instead of a united front each of them caved to advertisers and now the content on each platform must be kosher according to the ethics that the platforms' rulers have.

[nradov]

Big tech never had that power versus advertisers. There's no possible scenario where major mass market advertisers like Coca-Cola or Toyota would ever tolerate having their ads displayed on highly offensive content, like say a Facebook group for white supremacists. If the social media companies hadn't imposed stricter content censorship then the advertisers would have simply dropped those channels to protect their brand images.